About Digital Signage

Penn State’s digital signage system allows units to quickly and easily promote events, engage with students, faculty, staff, and visitors, enhance existing marketing campaigns, and spread important information. Digital signs act like billboards along a highway – sharing short, quick messages that drive greater engagement and action while reaching a large audience. Digital signs can have touch interactivity or be non-interactive, but still display dynamic content.

Penn State University leverages the digital signage management software from Poppulo. This management suite allows departments to control all of their distributed signs from a central location while also providing the ability to display their messages on signs all across the Penn State system (24 campuses and nearly 1000+ sign locations).

Poppulo is the university’s official digital signage solution commonly used by marketing professionals, but units and colleges are not required to use it and are welcome to utilize alternative digital signage solutions. Benefits to using the official solution are:

  • Technical Support and training
  • Content sharing
  • Emergency alerts deployed by Penn State’s Emergency Services
  • Sign template and content design building consultation

Where would I see Digital Signage at Penn State?

Digital signage can be found just about everywhere at Penn State. There are signs in most office and classroom buildings, several museums, Bryce Jordan Center, Beaver Stadium, Pattee and Paterno Library, the HUB, IM building, dining commons, etc. And that’s just at University Park. All campuses utilize digital signage in some capacity, as well as the Penn State Health locations and all Penn State Athletics facilities.

How to get involved with Digital Signage

Any unit within the Penn State system is welcome to join in the digital signage system. This includes all campuses, colleges, individual units, Penn State Health, Intercollegiate Athletics, and the Pennsylvania College of Technology. If your department is interested in joining the Penn State digital signage network or want to learn more, review the Get Started Guide for information about how to get started.